Cyberpost, a Toronto-based virtual mail system, has raised $1.8 million ($1.5 million USD) from a group of private investors.
Cyberpost is creating a “virtual post office” where every street address in the world gets their own virtual mailbox, and allows recipients of this mail to control the type of mail sent to their mailbox, on your desk, laptop, or mobile. Recipients pre-select what kind of offers they get and are only identified by a nickname within a postal code.
At the same time, organizations in the entertainment, sports, retail, community services, and educational industries can send promotions, video mail links, and coupons in a single market, and customize the size and location of their target market. Senders can also track recipient responses and activity to get a better understanding of these markets.
“Cyberpost is not an email-based or email marketing system. Rather it connects brands and other information providers with consumers in ways that are unique, relevant and mutually beneficial,” said Cyberpost co-founder Ernie Loch. “Most online marketing campaigns are often not well targeted so we’ve created a model that combines the virtual convenience and multimedia capabilities of online marketing, with a much more targeted way to deliver timely offers directly to consumers based on physical addresses.”
The funding will be used to further accelerate Cyberpost’s growth and develop the startup’s technology and marketing strategies.
“The Cyberpost system is a one-of-a-kind virtual marketing experience that finally connects consumers directly with the brands and other information sources in a way that is efficient and easy to use,” said Loch. “Financial backing helps to expand our vision and efforts to deliver relevant consumer and brand content anytime and anywhere.”