Today in key hires: Bench hires ex-Hootsuite leads, announces new exec creative director


Over the past several weeks, two companies announced major additions to their team. Here’s the latest update on who’s added to their team. adds Michael Howatson as executive creative director

Toronto-based has hired Michael “Howie” Howatson as its new executive creative director.

Howatson joins the company from SapientRazorFish, where he also acted as executive creative director. He will be growing the creative team at Rangle, which is currently hiring for several design-focused roles.

Howatson will work to offer clients with added creative services and a design thinking approach.

“The future of business is not about creating technology – that’s a misconception,” said Nick van Weerdenburg, CEO and founder of Rangle. “The future of business is about finding how technology can deliver exponential value to customers before a competitor or new startup does. Howie has a track record for unshackling businesses from staid thinking, while elevating the creative process and its role in developing great products.”

Howatson has led work for clients like Nike, Nintendo, Loblaw, TD, Fiat Chrysler Automobiles, KPMG, Manulife, Apple, and Microsoft.

“Technology may be the great enabler, but only if the strategy behind it can create meaningful engagement through great customer experiences, while generating positive business results,” said Howatson. “Rangle has built its reputation as the delivery organization of choice for client’s most important digital initiatives. Now is the perfect time to expand upon the trust we have with our clients, and deliver new services focused on market-shifting strategy and design-led

Bench announces new executive hires

Vancouver-based Bench has announced several new executive hires following its $23 million funding round in February.

The company has brought on Craig Ryomoto as chief revenue officer and Cameron Uganec as VP of marketing and communications.

Ryomoto was most recently VP of growth at Hootsuite, while Uganec acted as senior director of growth marketing and education at Hootsuite. Ryomoto will be responsible for scaling Bench’s data-driven revenue teams and developing an integrated go-to-market strategy, while Uganec is overseeing brand experience, inbound, and customer marketing teams.

“These two are proven leaders in their fields, with long records of innovation and success in the brand development and growth marketing arenas,” said Ian Crosby, co-founder and CEO of Bench. “Ryomoto has charted a career of scaling global companies and driving small business sales, while Uganec has a long track record of building exceptional, customer-centric, global brands. They will play an integral role as we look to accelerate through this critical growth phase, driving our success and ability to take bookkeeping off the plates of one million small businesses by 2025.”

Jessica Galang

Jessica Galang

Freelance tech writer. Former BetaKit News Editor.

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