Today in funding: ServiceBox, Creative Labs, Pillway


Three Canadian startups have recently announced fresh funding rounds to fuel their growth. Here’s the latest on who raised, how much, from whom, and what they’ll be putting the new funds toward.

ServiceBox closes $600,000 seed round

Regina-based 2B SaaS field service management startup ServiceBox has closed a $600,000 seed round of financing.

The funding will be used by ServiceBox to expand across North America.

The round was led by Conexus Venture Capital, with participation from Lex Capital and E. Craig Lothian. ServiceBox is part of Cultivator, powered by Conexus’ GROW program, and is the first Cultivator startup to receive funding from Conexus’ Venture Capital Fund.

The funding will be used to expand across North America and hire additional support to assist with ServiceBox’s growth.

“As a couple of Prairie entrepreneurs, raising capital has never really been on our radar as an option,” said Jon Clifford, co-founder and CEO of ServiceBox. “However, over the past year, the number of inbound customers has been more and more challenging for us to keep up with and we figured now would be a great time to start adding fuel to the business.”

ServiceBox was founded by Clifford and Mike Schudel in 2012. The Regina-based startup offers a cloud-based software helping the field service industry manage the end to end business from quoting and work orders to scheduling, inventory, invoicing, and more.

Creative Labs raises $2.7 million investment from Dream Link Entertainment

Vancouver and Los Angeles-based Creative Labs has secured a $2.7 million investment from Dream Link Entertainment, a multimedia company based in Japan, as part of a larger $5 million investment, which will be completed over the next two fiscal quarters.

Dream Link’s investment will occur over two tranches through its affiliates. The first tranche of $2.7 million closed on November 17, through Pegasus Tech Ventures, a Silicon Valley-based venture capital firm.

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Following the investment, Dream Link will help launch Creative Labs Japan, which will be headquartered in Tokyo and focused on building new concepts for the Japanese market.

Creative Labs is a digital product studio that identifies gaps in popular culture and entertainment trends. It then develops direct-to-consumer products, technology, and companies to fill those gaps.

WELL Health makes $5 million minority investment in Pillway

WELL Health Technologies has made a $5 million minority investment in Pillway, a full-service digital pharmacy startup.

The new funding will be used by Pillway to enhance its platform and artificial intelligence offering and to expand its presence across the nation in 2021. The platform is currently available in Ontario, British Columbia, and Alberta.

Pillway uses artificial intelligence to offer a personalized pharmacy experience for patients who take multiple medications a day, recently launched. The startup brands itself as more than a pre-sorting and delivery solution, using technology to help patients stay in touch with their doctors and remind users of refills and renewals and receive advice.

WELL plans to add a new Pillway application to its “ marketplace,” which will give more than 10,000 doctors and other healthcare providers in over 2,000 clinics across Canada access to Pillway’s services.

Image source Unsplash. Photo by National Cancer Institute.

Isabelle Kirkwood

Isabelle Kirkwood

Isabelle is a Vancouver-based writer with 5+ years of experience in communications and journalism and a lifelong passion for telling stories. For over two years, she has reported on all sides of the Canadian startup ecosystem, from landmark venture deals to public policy, telling the stories of the founders putting Canadian tech on the map.

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