Today in funding ($3.6M): Lanla, Local Logic

This week, several Canadian startups got a boost with rounds of funding. Here’s the latest on who raised how much, and from whom.

Lanla raises $2.5 million to fund company growth

Mont-Saint-Hilaire, Quebec-based Lanla, which specializes in measuring and managing customer experiences through a mobile app, has just closed a $2.5 equity financing round from Capital croissance PME, a fund managed by Dejardins Business.

Lanla said the funding marks CCMPE’s third investment into the company. Lanla plans to use the funding towards company growth through the hiring of specialized individuals, and increasing its production capacity.

“CCPME’s investment already has a favourable impact on the growth of our company through the hiring of specialized resources and an increase in our production capacity, said Luc Brousseau, president and CEO of Lanla. “Thanks to its flexibility, creativity and interest in the Wizper project, Desjardins has stood out as a first-class partner among the many different venture capitalists we have met with.”

Lanla’s mobile app, Wizper, is designed to analyze and interpret satisfaction surveys, online reviews, social media posts, and operational data for retail businesses, restaurants, hotels, and other service companies. Lanla said the platform generates actionable advice to help managers improve customer experiences and company performance.

“Since 2011, we have supported the growth of Lanla, the undisputed leader in its field in Quebec,” said Luc Ménard, COO of Desjardins Business. “We are proud to support this flagship in the launch of Wizper, an app that will revolutionize the support of large companies in customer experience measurement and management.”

Local Logic raises $1.15 million to expand technology across North America

Montreal-based Local Logic, which specializes in urban data collection and analysis, has just closed a $1.15 million funding round.

Local Logic’s funding was led by Cycle Capital Management, with participation from BDC, 500 Startups Canada, and Yellow Pages.

Local Logic, which is made up of a team of urban planners and data scientists, uses algorithms, artificial intelligence, and big data to map cities to help guide the decisions of consumers when
they look for real estate or travel accommodations. The company plans to use the funding to grow its team expand its technology throughout North America, particularly in the United States.

“Local Logic’s mission is to help consumers, real estate companies, investors and urban planners to
make better decisions by enriching their understanding of cities and citizens’ needs,” said Vincent-Charles Hodder, co-founder and CEO of Local Logic. “We are thrilled to count on the financial and strategic support of major investors. Their backing will allow us to expand Local Logic to the United States and develop new markets for our urban data.”

In a Montreal NewTech panel held in April, Hodders stressed that open data can enable Montreal to become a smart city.


Amira Zubairi

Amira Zubairi is a staff writer and content creator at BetaKit with a strong interest in Canadian startup, business, and legal tech news. In her free time, Amira indulges in baking desserts, working out, and watching legal shows.

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