Today in FinTech: ATB Financial partners with SecureKey, Wealthbar launches new robo-advisor service


Over the past few weeks, several FinTechs have made announcements launching new features and partnerships. Here’s the latest on these company updates.

WealthBar launches robo-advisor for independent advisors

Vancouver-based WealthBar, which provides low-cost investing options through diversified portfolios, financial planning tools, and an online investor dashboard, has launched a new robo-advising solution for independent financial advisors.

The company partnered with national insurance marketing firm PPI to launch PPI Valet. The service allows advisors to ensure that they are compliant with regulations and reduce paperwork, while clients get 24/7 access to their investments.

“This new and easy-to-use online platform will help independent advisors to do less paperwork and spend more time serving clients and growing their business,” said Tea Nicola, CEO and co-founder of WealthBar. “Every advisor across the country can leverage the expertise of registered portfolio managers and the assurance of regulatory compliance, without needing to have that expertise in-house. We’ll be covering all of that, so the advisors can deliver better value for their clients.”

ATB Financial joins SecureKey’s Concierge service

Toronto-based SecureKey, an identity and authentication provider that works to provide users with easier access to online services and platforms, has signed on ATB Financial as a Trusted Sign-In Partner in the SecureKey Concierge service.

SecureKey Concierge allows people to access online services using secure banking credentials they already have. The company’s overall mission is to build a verification network leveraging the security of government, telcos, and banks to expedite the process of authentication when accessing services.

“We know our customers are going to appreciate the convenience of accessing government online services with SecureKey Concierge™,” said ATB’s chief transformation officer Wellington Holbrook. “We listened when our customers asked for a safe and secure login solution. They want to avoid having to remember additional account credentials or passwords that they often use just once a year. This is a great solution that fits with our goal of making banking work for people.”

SecureKey’s list of Sign-In Partners include BMO, CIBC, Choice Rewards MasterCard, Desjardins, National Bank, RBC Royal Bank, Scotiabank, Tangerine, TD, UNI Financial cooperation, L’Alliance des Caisses populaires de l’Ontario, and Affinity Credit Union.

“We are honoured to work with ATB Financial to play a role in the digital transformation in Alberta,” said Greg Wolfond, founder and CEO of SecureKey. “At SecureKey, we are dedicated to providing easier access to online services for consumers across the country. This partnership demonstrates the value of using credentials that consumers already have and trust, and we are excited to partner with ATB Financial to continue bringing privacy-enhanced digital solutions to Canadians across the country.”

Jessica Galang

Jessica Galang

Freelance tech writer. Former BetaKit News Editor.

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