Today in company partnerships: Mappedin collaborates with Apple, Stocksy partners with Adobe


This week, several Canadian startups have made announcements, launching new features, partnerships, and more. Here’s the latest on Canada’s movers and shakers.

Mappedin collaborates with Apple to offer indoor mapping services in US malls

Kitchener-based Mappedin, an online indoor mapping platform, has announced a collaboration with Apple to offer indoor mapping services in select malls across the US.

Through the collaboration, mapping updates made within Mappedin’s platform will be reflected in Apple Maps when Apple launches iOS 11 this fall. Mappedin said users will be able to navigate through malls and other indoor locations through Apple Maps, and the mapping updates will allow malls to keep their property data accurate.

“In order for brick and mortar to evolve, the physical shopping experience must embody enhanced digital engagement. The ability for shoppers to navigate a mall within Apple Maps is a testament to not only the evolution of the physical shopping experience, but also Apple’s commitment to providing its customers with a digital-first experience wherever they are,” said Hongwei Liu, co-founder and CEO of Mappedin. “We’re excited to collaborate with Apple to redefine how shoppers navigate and interact with mall properties, and look forward to a future of seamless indoor navigation everywhere.”

In February, the company announced a partnership with Simon to bring digital maps to over 200 Simon shopping centre locations. Mappedin has raised $3.5 million in funding to date.

Stocksy partners with Adobe to give customers access to Stocksy’s photos, videos

Victoria, British Columbia-based Stocksy, an artist-owned platform that provides photos and videos to global agencies and brands, has announced a content distribution partnership with Adobe.

Through the partnership, Adobe customers will gain access to Stocksy’s portfolio of photos and videos and in turn, Stocksy’s artists will have the chance to showcase their work to Adobe’s creative network.

Stocksy said the video and photo content is now available through Adobe’s Premium Stock Collection and will also be accessible through Adobe’s Creative Cloud applications like Photoshop and InDesign, or as a standalone service.

“Finding a partner who champions integrity and support for artists was imperative for us and what Stocksy stands for,” said Brianna Wettlaufer, CEO of Stocksy. “We’re very excited to work with Adobe and their inspiring community of designers and connect them with Stocksy’s hand selected roster of artists to champion work in both directions we can feel inspired by.”


Amira Zubairi

Amira Zubairi is a staff writer and content creator at BetaKit with a strong interest in Canadian startup, business, and legal tech news. In her free time, Amira indulges in baking desserts, working out, and watching legal shows.

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