Thirdera acquires Appoxio to enhance UI/UX in ServiceNow platform

Thirdera acquired Appoxio, for an undisclosed amount, to expand the user experience and user interface of its ServiceNow platform.

Calgary-based Appoxio was launched in 2018 and founded by Frank Schuster, a former ServiceNow employee. The startup is a ServiceNow partner and focuses on UX/UI design portal development, custom applications, and integrations.

ServiceNow is a SaaS company based in Santa Clara, California. The company provides digital workflow automation technologies powered by IT. In January, it acquired all issued and outstanding equity interests of Element AI for approximately $230 million USD.

All 40 of Appoxio’s employees are joining Thirdera and the latter will maintain the Appoxio offices in Calgary with plans to expand its presence in the region. Schuster will become the senior vice president of 3D, reporting to Thirdera CEO Jason Wojahn who founded the company in Leesburg, Virginia in 2021.

On its website, Appoxio claims to have a delivery team that averages eight years of ServiceNow experience per architect and have collectively built and certified over 20 apps on the ServiceNow store.

RELATED: Element AI to be acquired by ServiceNow

Thirdera is also a ServiceNow partner and offers workflow automation tools through the ServiceNow platform. Some of its products include the IRM portal where users can quickly locate actionable tasks, submit policy exceptions and complete IRM tasks all in one application.

According to Thirdera, Appoxio’s expertise in UI/UX design will aid in the development of its newly announced business unit, the Thirdera Digital 3D (3D). The company said that its users can expect “frictionless experiences” on the new ServiceNow platform that will automate their existing workflows.

Wojahn said that 3D will specialize in the “synthesis between humans and technology” to innovate user experience design.

As companies transitioned to remote operations during the pandemic, it accelerated the demand for technologies that could aid in a seamless digital transformation.

The global workflow automation market was valued at $8 billion USD in 2019 and is projected to reach up to $39.5 billion by 2027.

Charlize Alcaraz

Charlize Alcaraz

Charlize Alcaraz is a journalism student at Ryerson University and the business and technology editor at The Eyeopener, Ryerson's largest independent newspaper.