In July 2015, Joyus founder Sukhinder Singh Cassidy launched theBoardlist, a curated platform that includes the names of women from various industries willing to join company boards. It was the culmination of conversations that she had with other women in entrepreneurship about encouraging diversity in the tech community.
“Over the last few months, press coverage about women in tech has been dominated by the ‘negative’ signals. The narrative rightly identifies many of the issues in the Valley that demonstrate women are not yet contributing at their fullest potential here,” Singh Cassidy wrote at the time. “But absent almost entirely in this coverage is the experience of women entrepreneurs themselves.”
For Singh Cassidy, theBoardList was about creating a tangible solution to the gender diversity problem in tech. “Bringing diverse thought into the boardroom not only drives private company business performance, it has one other potentially large impact: it can also help accelerate opportunities for more gender diversity within the organization itself,” said Singh Cassidy.
“When you invite a man to endorse and say, ‘do you know a great woman for a board?’ they can all think of someone. In the process of doing that, there’s a lot of self-reflection.”
Just under two years and 1,800 board-ready women on the platform later, theBoardList announced its official launch into Canada today. Over the next few months, theBoardList hopes to engage the Canadian community and build the “heartbeat” of theBoardList. Singh Cassidy, a Canadian native currently living in Silicon Valley, is a co-founder of financial services platform Yodlee, and acted as Google’s head of international operations in Asia Pacific (APAC) and Latin America (LATAM). For her part, she has been on the board of companies like TripAdvisor and J.Crew, and an advisor to Twitter.
Speaking with BetaKit, Singh Cassidy says that the mission of theBoardList is twofold: encourage more companies to recruit women to their boards, and encourage more women entrepreneurs to think about joining boards.
“Female entrepreneurs are so busy building companies, but the board perspective and lens helps you become a far better CEO. It’s not until you’ve walked the shoes of a board member that you understand how to manage your own board,” Cassidy said. “When you have women on boards… not only have you diversified your board, you have someone you can talk to about gender policy, how to develop female talent, and someone who is not aligned to see you fail; they are aligned to see you succeed.”
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While a lack of senior talent is one of the commonly cited challenges in Canada’s scaling tech companies, Singh Cassidy says that because theBoardlist is open to women in leadership roles across a company’s lifecycle — from early stage to public — it opens up the platform to a wider range of talent in Canada.
“Given the size of the [Canadian] market, you just have companies earlier in their lifecycle; you don’t just have critical mass of companies that have been through critical IPOS,” Singh Cassidy, adding that there are many US executives willing to join Canadian boards. “It’s not just quality of talent, but stage of the company lifecycle. So we’re more likely to see more women directors or execs at earlier stage companies than later stage or public because there’s just not many that have made it to that lifecycle.”
When it comes to actually creating a “diverse” company, what qualifies as a solution can get complicated — while many public conversations are focused on the very obvious gap in women’s representation in tech companies generally, taking into account intersecting identities like race presents an even bigger gap. Black women receive so little venture capital it might as well be zero; on average, two percent of technology workers at seven Silicon Valley companies that have released staffing numbers are black; three percent are Hispanic.
Singh Cassidy acknowledges that this is a problem even on theBoardlist, as the majority of the women on the platform are white and Asian.
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“Today we have stopped at women and we haven’t really gone further, and that is an area of opportunity for us,” said Singh Cassidy, who says that she has been challenged on this issue more than once. Part of the reason she hasn’t yet taken action, she says, is that hasn’t come up with a definitive point of view on how to address the issue; once you take into account intersectionalities, it is only white men that are excluded.
“I am all for diversity; this is why we built theBoardlist. The converse is, I’m not sure if I believe in a tool where now one population is left out, and everyone else isn’t,” Singh Cassidy said. “The divide between men and women is an easy and clear divide; as you go into intersectionality, quite frankly it becomes a bit more fuzzy for me. How do you deal with the resulting problem? Not the people who are left in, but who’s left out? And I don’t have a good answer.”
The platform accepts potential candidates that meet at least one of six criteria — like past board experience, or CEO experience for a company with at least $5 million in revenue — but they must all be nominated by at least one endorser member. Since its inception, theBoardlist believes it has influenced at least 61 board positions. Singh Cassidy said that currently, men make up about half of the endorsing community.
“They love it because it gives them something finite and tangible to do, as opposed to feeling that they’re not sure they’ve done enough or they’re scared to talk about it because they might be lambasted,” said Singh Cassidy. “When you invite a man to endorse and say, ‘do you know a great woman for a board?’ they can all think of someone. In the process of doing that, there’s a lot of self-reflection that happens where we’ve had male CEOs say, I don’t have a woman on my board.”
BetaKit has the list of the top 10 Canadian women on the platform, as selected by theBoardlist’s partners and the Canadian tech community:
- Annette Verscherun, CEO of NRStor
- Heather Reisman, CEO of Indigo Books and Music
- Barbara Stymiest, corporate director of BlackBerry and Chair of the Board of the Canadian Institute for Advanced Research
- Marie Josee Lamothe, MD for Google Quebec
- Beth Horowitz, director of Aimia, former president and CEO of Amex Canada
- Colleen Moorehead, co-founder and president of ETrade Canada, chief client officer at Osler, Hoskin & Harcourt LLP
- Whitney Rockley, co-founder and managing partner of McRock Capital
- Janet Bannister, general partner at Real Ventures
- Linda Mantia, senior EVP and chief operating officer at Manulife
Photo via The Tony Burch Foundation