Over the course of the Black Swan podcast series, we’ve tracked how the COVID-19 pandemic has impacted specific industries and verticals, and how Canadian companies have responded.
How, literally one year in, we had not dedicated an episode to COVID’s impact on retail and commerce is beyond me.
“Our expectations as consumers have fundamentally shifted. There’s a new gold standard in town.”
Perhaps it was too obvious? Or perhaps one year in is the perfect time to discuss not only what has changed in the last year, but how brands and retailers are currently planning for the future.
To do that, we’ve invited Reilly Stephens, Director of Insights and one-half of the father-daughter due at consultancy firm Retail Prophet, onto the podcast.
Reilly shares insights on which brands are struggling and which are succeeding in the current environment, and why one mobile app might be the future battlefront in the looming war between Amazon and Shopify. We also talk a bit about shifting consumer expectations, and PaaS (Pizza-as-a-Service).