leanplum | BetaKit

Launches January 17, 2013

Tapstream Launches URL Shortener to Tie Marketing Efforts to App Installs

By Humayun Khan

Today Vancouver-based mobile app analytics tool Tapstream announced the public launch of its URL shortener, which lets app publishers track which marketing measures most effectively lead…

Launches November 14, 2012

Kickfolio Launching to Give iOS Developers a Browser-Based TestFlight Alternative

By Humayun Khan

Developers who want to test their iOS apps with potential users often run into roadblocks, with Apple’s restrictive rules on how they are able to…

Launches November 7, 2012

Leanplum Brings A/B Testing to Mobile Games with Analytics Platform

By Erin Bury

Mobile analytics is an increasingly competitive space, with companies like Flurry trying to do for mobile apps what Google Analytics did for websites. Most…