Yukon Brewing’s craft beer has cemented its place as a local favourite up North. But expanding the brand into other Canadian provinces hasn’t been easy without that hometown advantage, said Bob Baxter, co-founder and president of Yukon Brewing.
“We can’t outspend the big guys. We can’t even outspend the little guys who are right down the road. But we can outwork them.”
The company has set out to do just that by introducing a batch of Two Brewers Yukon Single Malt Whisky this year and bringing their beer to global markets as far as Japan and Germany — all while working to support the local startup community in Whitehorse.
In this week’s #StartupPodcast, Baxter tells us about the pros and cons of operating a company in the Yukon, and how local liquor laws have impacted the business and his ultimate vision for entrepreneurship in Canada’s Great North.
The Startup Canada Podcast Show is a production of Startup Canada, a grassroots, entrepreneur-led movement to bring together, celebrate, and give a voice to Canada’s entrepreneurship community. On the podcast, award-winning entrepreneur host Rivers Corbett speaks with the movers and shakers of Canada’s entrepreneurship community to give a glimpse into the future of business, and share insights on everything from social innovation to the future of work, investing, and why we need to think bigger to take our businesses global. Join Rivers Corbett for new episodes every Tuesday airing at 10 AM ET for lessons, trends, and opportunities in entrepreneurship from Vancouver to Fredericton; and Israel to Peru.
You can find every episode of The Startup Canada Podcast Show at www.startupcan.ca/podcasts/.