Startup Canada Podcast: Yona Shtern is still pivoting

Startup Canada Podcast

“Six years in we’re still pivoting.” – Yona Shtern, Founder and CEO of Beyond the Rack.

Although Beyond the Rack is now one of Canada’s most successful startups, it wasn’t clear from the beginning that the business would survive.

After the lead in their first investment round backed out, Shtern thought the whole thing might crumble. He spent $3,000 of his dwindling budget to fly to Zurich to meet with an interested investor. It was a gamble that paid off big time.

This is reflected in the wisdom he wants to impart on the next generation: “Persevere and don’t give up. If you see an opportunity… don’t leave anything on the bench.”

In this episode of the Startup Canada Podcast with host Rivers Corbett, Shtern talks about proving concept, growing a business and maintaining a strong co-founder relationship.

The Startup Canada Podcast Show is a production of Startup Canada, a grassroots, entrepreneur-led movement to bring together, celebrate, and give a voice to Canada’s entrepreneurship community. On the podcast, award-winning entrepreneur host Rivers Corbett speaks with the movers and shakers of Canada’s entrepreneurship community to give a glimpse into the future of business, and share insights on everything from social innovation to the future of work, investing, and why we need to think bigger to take our businesses global. Join Rivers Corbett for new episodes every Tuesday airing at 10 AM ET for lessons, trends, and opportunities in entrepreneurship from Vancouver to Fredericton; and Israel to Peru.

You can find every episode of The Startup Canada Podcast Show at


Startup Canada

Startup Canada is a grassroots network of entrepreneurs working together to build an environment for entrepreneurship in Canada.

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