Startup Canada Podcast: reaching your digital audience with Kevin Chan

In an age where everyone has a soap-box to stand on, it’s more important than ever to carve out your corner in the digital marketplace – just ask Kevin Chan, global director and head of public policy at Facebook Canada.

In his role at Facebook, Chan has travelled across the country meeting tens of thousands of small businesses, working with his team to help entrepreneurs grow their businesses and find new markets both in Canada and abroad using both Facebook and Instagram.

“Digital presence is essential, digital presence is easy, and digital presence has zero to minimal cost,” said Chan.

In this week’s episode of the #StartupCanadaPodcast, sponsored by Mastercard and Ceridian, Chan discusses the importance of treating opening digital channels like you’re opening store doors, especially when local business isn’t so local.

The Startup Canada Podcast Show is a production of Startup Canada, a grassroots, entrepreneur-led movement to bring together, celebrate, and give a voice to Canada’s entrepreneurship community. On the podcast, Startup Canada Digital Programs Lead Matthew Curtis speaks with the movers and shakers of Canada’s entrepreneurship community to give a glimpse into the future of business, and share insights on everything from social innovation to the future of work, investing, and why we need to think bigger to take our businesses global. Join Matthew Curtis for new episodes every Tuesday airing at 10 AM ET for lessons, trends, and opportunities in entrepreneurship from Vancouver to Fredericton; and Israel to Peru.

You can find every episode of The Startup Canada Podcast Show at www.startupcan.ca/podcasts/

Startup Canada

Startup Canada

Startup Canada is a grassroots network of entrepreneurs working together to build an environment for entrepreneurship in Canada.