Startup Canada Podcast: National Crowdfunding Association founder shares the keys to crowdfunding the right way

Do you have a product that could be the next big Internet sensation? The king of crowdfunding, Craig Asano, provides an environment in which products that often go unknown, have the chance to find financial and commercial success.

“Crowdfunding has gone through a tumultuous history of what it is, but it’s continuing to evolve,” he said. “At its core, it’s about leveraging the internet and social media to aggregate and pool small contributions of capital to get a venture off the ground or prototype developed or to commercialize a business.”

Asano is the founder and executive director of the National Crowdfunding Association of Canada (NCFA Canada), an organization actively engaged with both social and investment crowdfunding stakeholders across Canada. Asano has over 15 years of experience as a marketer, software technologist, and startup entrepreneur in tech, finance, manufacturing, and real estate.

In this week’s #StartupPodcast, host Rivers Corbett talks with Asano about crowdfunding in Canada, the best platforms to use, and ways to raise funding for your startup or product using crowdfunding. Also, they talk about where the entire crowdfunding movement is going and what it means for your business.

The Startup Canada Podcast Show is a production of Startup Canada, a grassroots, entrepreneur-led movement to bring together, celebrate, and give a voice to Canada’s entrepreneurship community. On the podcast, award-winning entrepreneur host Rivers Corbett speaks with the movers and shakers of Canada’s entrepreneurship community to give a glimpse into the future of business, and share insights on everything from social innovation to the future of work, investing, and why we need to think bigger to take our businesses global. Join Rivers Corbett for new episodes every Tuesday airing at 10 AM ET for lessons, trends, and opportunities in entrepreneurship from Vancouver to Fredericton; and Israel to Peru.

You can find every episode of The Startup Canada Podcast Show at


Startup Canada

Startup Canada is a grassroots network of entrepreneurs working together to build an environment for entrepreneurship in Canada.

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