Startup Canada Podcast: Intuit Canada president says biggest tension in growth is how fast you’re moving

“The biggest tension in growth is really these three questions: can we move faster, are we moving fast enough, are we moving too fast? You must ensure you have the right priorities; but, you must also ensure your aspirational goals create a stretch but don’t break the team — it is your job to find the optimal speed for growth.”

In this week’s #StartupPodcast, Jeff Cates, president of Intuit Canada, offers prudent advice on building a culture of innovation, improving productivity, scaling to new markets, and effective leadership to growth effective teams.

With over 18 years of experience in business development, marketing and sales, Jeff is an innovation champion leading Intuit’s strategic growth in Canada. Previously, Jeff led consumer and enterprise divisions for tech giants like Apple Canada and Hewlett Packard. Under Jeff’s leadership, Intuit has risen to become one of the best employers in Canada, topping the charts as a leading employer championing women, and has grown to encompass over 400 employees working to simplify financial and business life.

The Startup Canada Podcast Show is a production of Startup Canada, a grassroots, entrepreneur-led movement to bring together, celebrate, and give a voice to Canada’s entrepreneurship community. On the podcast, award-winning entrepreneur host Rivers Corbett speaks with the movers and shakers of Canada’s entrepreneurship community to give a glimpse into the future of business, and share insights on everything from social innovation to the future of work, investing, and why we need to think bigger to take our businesses global. Join Rivers Corbett for new episodes every Tuesday airing at 10 AM ET for lessons, trends, and opportunities in entrepreneurship from Vancouver to Fredericton; and Israel to Peru.

You can find every episode of The Startup Canada Podcast Show at


Startup Canada

Startup Canada is a grassroots network of entrepreneurs working together to build an environment for entrepreneurship in Canada.

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