Startup Canada Podcast Ep.119: Making your product stand out with April Dunford

april dunford

April Dunford is the brains behind making a startup’s product sparkle. After noticing the disconnect that often happens when entrepreneurs are hyper-focused on their startup for months — even years — Dunfordcreated a framework and action plan to strategically position the result of determination and hard work.

“You’ve built a thing, it’s amazing, it has special features. Now what you have to do is step back and think, what context do I put it in so my special stuff really shines?”

Dunford is an experienced startup executive who’s deeply interested in positioning, creating, and expanding into new markets. The founder of Rocket Launch Marketing, the Toronto-based mentor and author has held executive roles at global companies and is currently an Entrepreneur-in-Residence at the DMZ.

In this week’s #StartupPodcast, host Rivers Corbett talks to Dunford about her role at the SaaS North conference in Ottawa and how she’s helping entrepreneurs make their products stand out.

The Startup Canada Podcast Show is a production of Startup Canada, a grassroots, entrepreneur-led movement to bring together, celebrate, and give a voice to Canada’s entrepreneurship community. On the podcast, award-winning entrepreneur host Rivers Corbett speaks with the movers and shakers of Canada’s entrepreneurship community to give a glimpse into the future of business, and share insights on everything from social innovation to the future of work, investing, and why we need to think bigger to take our businesses global. Join Rivers Corbett for new episodes every Tuesday airing at 10 AM ET for lessons, trends, and opportunities in entrepreneurship from Vancouver to Fredericton; and Israel to Peru.

You can find every episode of The Startup Canada Podcast Show at

Startup Canada

Startup Canada

Startup Canada is a grassroots network of entrepreneurs working together to build an environment for entrepreneurship in Canada.