They call it the world-wide-web for a reason – you can use it to take your business worldwide; and Marc-André Roy VP of marketing and digital strategy at Export Development Canada, is the one to help you do that.
His day to day includes leveraging and refining his expertise of building digital platforms and business models to connect buyers and sellers both domestically and on a global scale.
“As a crown Corporation, we feel very compelled by our mission to help every Canadian Corporation consider growing by going abroad,” said Roy. “When we wake up in the morning we’re motivated by this. You’ve got to understand the product, the country that is receiving the goods or the service, and their political environment. It’s so complicated, but I’m really passionate about international commerce.”
Driven by data and powered by a strong digital and marketing strategy, Roy leads a unique group of talented teams who design and deploy new unique experiences to bring sustained value to the export ecosystem while creating long-term wealth for Canada.
In this week’s episode of the #StartupCanadaPodcast, Rivers Corbett sits down with Roy to help entrepreneurs understand digital strategy and transformation, marketing, and doing business abroad.
The Startup Canada Podcast Show is a production of Startup Canada, a grassroots, entrepreneur-led movement to bring together, celebrate, and give a voice to Canada’s entrepreneurship community. On the podcast, award-winning entrepreneur host Rivers Corbett speaks with the movers and shakers of Canada’s entrepreneurship community to give a glimpse into the future of business, and share insights on everything from social innovation to the future of work, investing, and why we need to think bigger to take our businesses global. Join Rivers Corbett for new episodes every Tuesday airing at 10 AM ET for lessons, trends, and opportunities in entrepreneurship from Vancouver to Fredericton; and Israel to Peru.
You can find every episode of The Startup Canada Podcast Show at www.startupcan.ca/podcasts/
Image source Marc-André Roy’s Twitter.