As paper receipts become less popular among retail brands, electronic transactions and receipts create an opportunity for brands to communicate more than just purchases and shipment information with their customers.
Spently, the latest pitch on The Disruptors, has introduced an ecommerce application that lets brands do just this. The startup has created a platform that allows users to turn their transactional emails into marketing opportunities as they can incorporate product recommendations, discounts, and follow up information after purchases. When Spently launched in 2012, it partnered with Shopify to make Spently’s platform available to Shopify’s base of over 30,000 merchants.
“What we noticed early on in the business was transactional emails typically were a means of communication about a purchase or merchant,” said Nicholas Wiktorczyk, the co-founder of Spently. “Spently makes it really easy for small and medium-sized businesses to customize their transactional emails.”
Co-host Bruce Croxon says that Spently’s partnership with Shopify is a great opportunity for the startup to scale and grow as it gives access to a wide range of potential customers. “One thing everybody needs is distribution,” said Croxon. “It [Shopify] is an awesome distribution channel to access thousands of merchants.”
Watch the whole pitch below:
BetaKit is a production partner on The Disruptors. Tune in to BNN every Thursday night at 7pm for full episodes!