Shopify-owned Kit launches chatbot on Facebook Messenger

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According to a report from Venturebeat, Shopify has launched a chatbot on Facebook Messenger through Kit CRM.

Shopify acquired San Francisco-based Kit, which manages a small business’ social marketing via SMS, in April. Kit was also one of the first companies to announce an integration with Facebook’s conversational platform.

At the time, Kit CEO Michael Perry said that Kit would continue to operate as an independent company. Perry is now the director of Kit at Shopify, and told Venturebeat that the move into Facebook was a positive one for the company. “[With SMS], it was challenging to get phone numbers in particular countries. Messenger solves this problem and allows us to bring Kit to merchant accounts,” Perry said.

With Kit, customers can manage Facebook and Instagram ads, manage email marketing, email customers, and update Facebook their Facebook page.