Salesforce set to acquire Toronto-based

Silicon Valley-based Salesforce has entered an agreement to acquire Toronto SaaS startup

LevelJump was founded in 2014 by founder and CEO David Bloom. The company offers sales onboarding and enablement software entirely built on Salesforce’s platform. Users are able to link exercises to CRM milestones, metrics and business outcomes. Managers also have the ability to get insight into a business rep’s progression, which can be compared to other users.

Details about LevelJump’s integration and what will happen to its team have not been shared, and the financial terms of the acquisitions were not disclosed. Betakit has reached out to the company for details.

Marc Benioff founded Salesforce in 1999, which currently has more than 50,000 employees. Salesforce provides digital solutions for customer relationship management (CRM) and has been active in making Canadian acquisitions over the past few years, collecting startups across the country.

RELATED: Salesforce completes acquisition of Slack

Salesforce’s most high-profile Canadian acquisition has been that of Slack. In July, Betakit reported that Salesforce has completed its acquisition of Slack. The Vancouver-founded workplace communication platform continues to operate under its own brand, with co-founder Stewart Butterfield remaining as CEO.

Fellow Vancouver startup Mobify was also acquired by Salesforce in 2020 for an undisclosed amount.

Salesforce launched a $100 million Canada Trailblazer Fund in May 2018 dedicated to investing in Canadian startups. That followed Salesforce saying that it wanted to commit $2 billion to fuel its business in Canada by creating more than 28,000 new direct jobs and $17 billion USD in new business revenue in the country by 2022.

“It’s not an intentional strategy but it speaks to there being a crazy amount of innovation happening right now in Canada,” said chief operating officer George Hu in an interview with Canadian Business in 2014. “We’re going to do our acquisitions where the great ideas are coming from and it’s something Canada should be proud of.”

Charlize Alcaraz

Charlize Alcaraz

Charlize Alcaraz is a staff writer for BetaKit.

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