Ritual jumps to the front of the line on #TheDisruptors


Toronto-based coffee and lunch app Ritual has gotten a lot of attention lately despite being only a year old, announcing plans to expand into the US market, and adding former Bitmaker Labs CEO Craig Hunter to its team. This week, the startup got even more attention with a featured pitch on The Disruptors.

“Ritual is disrupting two parts of the service and restaurant industry. The first one is that we’re helping smaller chains and independent restaurants compete with the larger global chains,” CEO and founder Ray Reddy said. He went on to describe how companies can also use Ritual to reward employees with a lunch or meal program. “Ritual has over 500 restaurant partners in both Toronto and Chicago, 1,000 companies, and tens of thousands of corporate employees.”

“I’m a lazy millennial that demands efficiency and expediency, and I use all of them — just-eat, Hurrier, and I use Ritual,” co-host Amber Kanwar said. “I use it at least three times a week now.”

Co-host Bruce Croxon disclosed that Reddy is part of Round 13’s founders board, but is not invested in Ritual. “What really continues to amaze me is how important a couple of minutes are in the life of, particularly, millennials.”

BetaKit is a production partner on The Disruptors. Tune in to BNN every Thursday night at 7pm for full episodes!

Jessica Galang

Jessica Galang

Freelance tech writer. Former BetaKit News Editor.

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