Ritual announces international expansion into UK and Australia


Toronto-based food ordering app Ritual has expanded internationally into the UK and Australia, with further plans to move into Europe. Ritual will also be available in more than 40 North American cities, and the company aims to more than triple its restaurant count by the end of the year.

Since launching in Toronto in 2014, and in the United States in 2017, Ritual has raised $127.5 million USD in venture funding, and currently works with more than 5,000 restaurants, in over 16 cities across North America, UK and Australia.

“We’re now positioned to rapidly scale our business and move into many more markets this year.”

Ritual’s software offers restaurants and cafés turnkey mobile ordering technology, providing consumers with a solution to order and pick up coffee and lunches. With Ritual’s social group ordering feature, Piggyback, over 100,000 teams around the world connect and collaborate on lunch and coffee orders.

“We are proud of the progress we have made in such a short period of time. Because of our solid business fundamentals, we’re now positioned to rapidly scale our business and move into many more markets this year. We are excited to become a truly global brand,” said Ray Reddy, co-founder and CEO of Ritual. “We look forward to bringing the ease of use and accessibility to users as well as offer restaurants a streamlined way to service new and repeat customers all while providing the best possible experience for everyone on our platform.”

Related: Ritual’s Ray Reddy on how to scale when everything breaks

In June 2018, Ritual raised $90 million in a Series C led by Georgian Partners and in September 2017, raised a $53 million Series B. Ritual also placed on the 2019 Narwhal List, which ranks financially attractive firms by financial velocity. 

Internationally, Ritual is now running in London and Sydney. Some of the new North American cities launching in 2019 include Calgary, Edmonton, Montreal, Ottawa and Vancouver in Canada and 18 cities in the US including Austin, Cleveland, Detriot, Miami, Nashville, and New Orleans.

Isabelle Kirkwood

Isabelle Kirkwood

Isabelle is a Vancouver-based writer with 5+ years of experience in communications and journalism and a lifelong passion for telling stories. For over two years, she has reported on all sides of the Canadian startup ecosystem, from landmark venture deals to public policy, telling the stories of the founders putting Canadian tech on the map.

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