Revlo has officially launched its fan engagement platform on Twitch thanks to a $1.12 million seed round from Y Combinator and Extreme Venture Partners.
Revlo‘s platform capitalizes on Twitch’s global video streaming platform, which currently has 45 million gamers broadcasting on the site every month. With Revlo, Twitch broadcasters can provide a free virtual currency customized to their fanbase, which fans can use for personalized rewards. Justin Kan, founder of Twitch, will be Revlo’s group leader at Y Combinator.
While in beta Revlo helped 15,000 broadcasters interact with an audience of more than 5 million unique viewers per month.
“It’s really hard to create meaningful one-on-one interactions for thousands of people when you are only one person,” said James Sun, Revlo Co-founder and CEO. As a lifelong gamer, I wanted to help broadcasters create fun, personal experiences for their loyal fanbase. Happy fans spend more time and money in their favorite communities — helping the streamer and ultimately, growing the industry.”
Viewers are rewarded for engagement and interactions ranging from time spent watching the channel to actively participating in contests and games unique to each community. Fans can spend their earned currency for experiences like a personal invitation to join the next viewer game. Currently, Revlo boasts customers like UFC Fighter Rampage Jackson, and top FIFA gamer Fang.
“By implementing Revlo on Rampage Jackson’s stream, we saw a 45 percent lift in view length, along with a 35 percent increase in the chat activity, easily proving Revlo’s worth to any marketer, brand, or broadcaster,” said Trevor Antunez, co-founder of AG3NCY. “Revlo provides a missing piece to the Twitch puzzle of viewer engagement.”