ReUp wants to white label the next generation of merchant solutions


As we move beyond the eBay and Amazon era, companies like Shopify are seeing success based on one principle: independent businesses don’t want to share marketplaces with competitors. And ReUp, one of the latest startups pitching on The Disruptors, wants to help independent businesses carve their own space in the mobile world.

ReUp’s white-label mobile payment platform allows independent businesses to build their own native mobile payment apps. Users can easily drag-and-drop design elements while building their app, and once satisfied, ReUp publishes the app to the app store on behalf of the business. “We find that this space is very complicated and it can be confusing. There’s a lot of solutions, but none of them are clear to the business owner,” said Asim Shahjahan, CEO and co-founder of ReUp.

The company has 50 businesses signed up to the platform and has process $100,000 in payments. “We want to become synonymous with mobile payments, and we want people and businesses to think of ReUp when they’re looking to facilitate mobile payments,” Shahjahan said.

Co-host Bruce Croxon said that the company is entering a challenging space as there are many other competitors looking to make it easier to accept payments. “It’s supporting the trend toward self-serve like everything else is, but boy do they have to move fast!”

Co-host Amber Kanwar said that it could be ReUp’s cost efficiency that separates it from the rest. “It gives you the ability to make your own app rather than be filtered into an aggregator like Ritual,” she said.

Watch the whole video below:

BetaKit is a production partner on The Disruptors. Tune in to BNN every Thursday night at 7pm for full episodes!

Related: ReUp helps independent businesses catch up in the age of mobile apps

Jessica Galang

Jessica Galang

Freelance tech writer. Former BetaKit News Editor.

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