One of Canadaâs big five banks has bought a Toronto-based FinTech startup to grease the wheels of its mortgage process.
Andrew Wells, Pinch
Being the founder and CEO of Pinch “has been the greatest privilege of my life.”
The Royal Bank of Canada (RBC) announced on Wednesday that it had acquired Pinch Financial, but did not disclose the transactionâs details. Founded in 2017, Pinch aims to modernize mortgage applications for consumers while improving the sales process for bank mortgage specialists. The startup claims its digital platformâwhich it sells as a white-label solution for real estate brokerages, mortgage brokerages, and major lendersâcan deliver the full mortgage qualification experience in under 10 minutes.
Janet Boyle, RBCâs senior VP of home equity financing, said the acquisition will help the bank deliver more solutions to clients on the path to home ownership. “Pinch’s technology will help us accelerate our digital roadmap to deliver a quicker, more streamlined mortgage experience for Canadians,â Boyle said in a news release.
Pinch founder and CEO Andrew Wells said in a statement that the acquisition marks an opportunity to bring his companyâs tech to more Canadians. RBC says it has more than 19 million clients across Canada, the United States, and 27 other countries
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Wells and Boyle told Canadian Mortgage Trends that Pinch will operate independently and continue serving non-RBC clients after the acquisition. He added that the bank implemented legally mandated confidentiality measures to separate the handling of non-RBC client data from its own.
BetaKit has reached out to both RBC and Wells for more information on the acquisition.
In a LinkedIn post following the acquisition, Wells recounted how he has loved being the founder and CEO of Pinch for nearly a decade, but that itâs been âmanic,â and every moment of glee came with âhiccupsâ and personal stress. Â
âIt has been the greatest privilege of my life,â Wells said. âBut it has also felt like riding a rollercoaster for ten years.â
The acquisition of Pinch follows a recent report from industry group Proptech Collective that found most exit activity in the Canadian proptech sector in 2025 came through mergers and acquisitions. Report lead Stephanie Wood told BetaKit in January that she expected to see âsteady ongoing consolidationâ in 2026 as more companies seek to buy or sell via such deals amid continually cool public market conditions.
Feature image courtesy Andrew Wells via LinkedIn.
