Pressboard pitches its story marketplace on #TheDisruptors

Pressboard logo

BetaKit has written about the problems digital media publishers face before, but it has unlikely been uttered as succinctly as on last night’s episode of The Disruptors, when co-host Bruce Croxon laid it out thusly: “publishers are desperate.”

Thankfully, startups like Pressboard are here to help. Pressboard co-founder Jerrid Grimm gave the HIGHLINE portfolio company’s elevator pitch, explaining how its story marketplace connects publishers and advertisers in a way that until now has been done manually. As The Disruptors co-host Amber Kanwar notes, it’s a process that has landed Pressboard clients like Best Buy and Telus, as the company sets its sights on North American expansion.

For more on Pressboard, check out BetaKit’s audio interview with Grimm during Dx3.

Disclosure: BetaKit’s East and West Coast offices are housed in HIGHLINE’s Vancouver and Toronto co-working spaces.

Douglas Soltys

Douglas Soltys

Douglas Soltys is the Editor-in-Chief of BetaKit and founder of BetaKit Incorporated. He has worked for a few failed companies and written about many more. He spends too much time on the Internet.