BetaKit has written about the problems digital media publishers face before, but it has unlikely been uttered as succinctly as on last nightâs episode of The Disruptors, when co-host Bruce Croxon laid it out thusly: âpublishers are desperate.”
Thankfully, startups like Pressboard are here to help. Pressboard co-founder Jerrid Grimm gave the HIGHLINE portfolio companyâs elevator pitch, explaining how its story marketplace connects publishers and advertisers in a way that until now has been done manually. As The Disruptors co-host Amber Kanwar notes, it’s a process that has landed Pressboard clients like Best Buy and Telus, as the company sets its sights on North American expansion.
For more on Pressboard, check out BetaKit’s audio interview with Grimm during Dx3.
Disclosure: BetaKitâs East and West Coast offices are housed in HIGHLINEâs Vancouver and Toronto co-working spaces.