Payfirma partners with CWB Financial Group to provide white-label payments platform

payfirma

Vancouver-based Payfirma is partnering with financial services organization CWB Financial Group to provide a white label version of its payment technology platform, PayHQ, within CWB.

The PayHQ platform allows merchants to accept credit card payments, manage transactions, and gain insight into their business. The platform also provides a customer leaderboard to show businesses which customers are driving their trends.

CWB’s white label PayHQ will launch on May 1, providing CWB with a fully-integrated, omni-channel merchant services platform. “CWB was quick to recognize the positive impact a white-labeled version of PayHQ would have on their merchant clients,” said Michael Gokturk, CEO of Payfirma. “We couldn’t be happier about our new partnership and everyone at Payfirma is excited! We look forward to collaborative innovation with CWB to push the boundaries of what is available in the market today.”

CWB provides full-service business and personal banking to 42 branches of Canadian Western Bank and internet banking services provided by Canadian Direct Financial.

“At CWB, as a business-focused bank, our core financial solutions are targeted to the unique needs of our business clients,” said Stephen Murphy, executive vice president at CWB Financial Group. “We think innovative FinTech partnerships like this one will give us the edge in providing superior service to our targeted clients. We’re confident that Payfirma’s flexible payment technology and customer service focus are a great fit with CWB, and will help us broaden and deepen our business client relationships.”

In June 2015, Payfirma raised a $13 million series A round led by Dundee Capital Markets, which helped the company expand its offering, accelerate its growth, and build strategic partnerships.

Madonna Dennis

Madonna Dennis

Madonna Dennis is a staff writer at BetaKit. She’s a fourth-year journalism student interested in healthtech. She’s passionate about tight-knit teams working together, which is why she’s so fascinated by startup culture. Madonna’s hobbies include dragon boating, singing, and hosting a YouTube show about cat news.