The Composite acquisition will give Orchestra a presence in the European market, with an office in Copenhagen.
According to the company, Composite’s open-source CMS platform, C1, will enhance Orckestra’s Commerce Orchestration Cloud serving mid to large retailers, grocers, and branded manufacturers. With the integration of C1, Orckestra’s customers can more easily unify content and commerce across digital and physical consumer touch-points. The acquisition will also give Orchestra a presence in the European market, with an office in Copenhagen.
“Orckestra goes beyond traditional e-commerce solutions by allowing leading brands to deliver complete omni-channel commerce across multiple markets on a single platform,” said Louis Fournier, CEO at Orckestra. “This acquisition will further improve our ability to create consistent, personalized shopping experiences that drive consumer loyalty for the brands we work with. From an operational point of view, it will also reduce time-to-market for our customers and improve their ability to manage content and commerce all in one place.”
The C1 CMS will continue to be distributed both as free open-source and as a fully-licensed, supported and serviced product. Orckestra will also continue to support the C1 open-source offering, which the company says drives new ideas and innovation from the community.
“We are very excited. The acquisition opens a new chapter for Composite and the large community that uses our product worldwide,” said Oskar Philip Lauritzen, CEO at Composite. “Our combined product offering enables our ecosystem of partners to deliver future digital solutions across content, commerce and delivery channels, particularly in .NET and in the Microsoft Azure Cloud ecosystem. In a landscape where everything is becoming more and more transactional, this is a key differentiator.”
Following the acquisition, Lauritzen will take on a new role as partner and General Manager for Orckestra in Europe. The company will become a wholly-owned subsidiary of Orckestra, and the integration of the two companies will take place over the next six months.