Toronto-based Oneiric is taking its efforts to raise money to fight cancer to the next level.
As of yesterday, Emily Rudow, co-founder of Oneiric, began her commitment to run a half marathon everyday to break the world record for the most consecutive days running a half marathon distance (21 kilometres) for women.
The current record is 60 days, but Rudow plans to run for 70 consecutive days to raise $10,000 for the Canadian Cancer Society.
Oneiric said it is also calling on NHL players, politicians, and other startup founders from the Toronto and Waterloo communities to join the company in the challenge, called #RUN70.
“Our company’s core value is about pushing your inner champion, so we knew a fundraiser like this would go hand-in-hand,” said Rudow.
Oneiric offers patented hockey pants for kids, which have hockey equipment already embedded into the pants, instead of expecting kids to take time putting on multiple pieces of heavy gear.
Rudow was part of the first cohort of the Fierce Founders Accelerator, a program to support women-led businesses. Oneiric was also among the companies that pitched at Dx3’s Retail Innovation Challenge this year.