Nymi promotes enterprise shift in new blog post

Last week BetaKit broke news that Toronto-based wearable startup Nymi made a significant change to its leadership team, with the company’s President and Director of Platform departing as part of a shift into the enterprise market. In an interview with Nymi CEO and founder, Karl Martin, told us the shakeup was a “logical progression” given the company’s new focus on enterprise customers.

Nymi started to promote its new direction this week  on its corporate blog. In the post, Martin states that the company has “seen a very strong pull to bring the Nymi Band into the enterprise to solve the very challenging authentication problems that those users have to deal with on a daily basis. As a startup, we have to be hyper-focused on the market opportunities when they present themselves, and we’re extremely excited about the enterprise use cases that we can uniquely address.”

The blog post does not provide much in the way of new information from what we covered last week; for example, the company still isn’t ready to announce the enterprise pilot customers it will use to build and test new applications, although there are a few tidbits.

Nymi has also updated the number of Nymi Band Discovery Kits the company has shipped to developers to 800. In addition, the company has reminded everyone that the $79 pre-order price that was valid until December 31st of last year, has now been replaced by the standard $149 price for anyone interested in grabbing a Discovery Kit.

Read More: Hands-on with the Nymi Band Discovery Kit

Douglas Soltys

Douglas Soltys

Douglas Soltys is the Editor-in-Chief of BetaKit and founder of BetaKit Incorporated. He has worked for a few failed companies and written about many more. He spends too much time on the Internet.