Less than a month after shipping its first pair of Focals smartglasses, Waterloo-based North is adjusting the price of the wearable.
“Everything from manufacturing efficiencies to customer feedback is impacting this price change.”
Starting today, a basic pair of black Focals will set Canadian consumers back $799 CAD. In October, North previously confirmed the price of its Focals at approximately $1330 CAD (at the time of writing) or $999 USD.
In a statement issued to The Verge, a spokesperson for North said the price cut isnât a reaction to poor sales.
âItâs been a great few months,â North said. âThat being said, this is a new product in an emerging category, so weâre still very much so in the lear-and-iterate phase. Everything from manufacturing efficiencies to customer feedback is impacting this price change.â
RELATED: North opens Focals showrooms, receives $24 million government investment
In a separate email to MobileSyrup on February 14th, the company added that the price adjustment represents an effort to make the price of Focals more in-align with customer expectations.
Prescription lenses for Focals also became available to order today. They are currently priced at an additional $200 CAD.
MobileSyrupâs Patrick OâRourke had the chance to try a pair of Focals at CES 2019. While he came away impressed with the wearable, he wasnât sure it would find a niche.
This article was originally published on MobileSyrup.