New Invoke Labs Startup Cleanify Joins the Home-Cleaning Race

Vancouver’s incubator Invoke Labs has welcomed a new startup to the rolling program in Cleanify.

Cleanify is a service that helps people find and book household and commercial cleaning help. It’s currently present in Vancouver, Toronto, Calgary, Edmonton and has seen over 10,000 jobs done through its platform.

Invoke Labs calls itself a “business catalyst,” lead by Hootsuite cofounder David Tedman. It creates and incubates products like BrightKit, although it also accepts independent startups into the company. While it can’t offer those companies investment, it can assist in fundraising if necessary. Some of the other “companies-in-residence” currently working out of Invoke Labs include myBestHelper, POS REP, Snackbox, and Pendo Rent.

Like any business, Cleanify has its competitors, including one with over $15 million in venture funding that launched in Toronto on Monday. That’s Handybook, the New York-based company that’s aggressively seeking a piece of the expected $1 trillion global tasks market.

Within Canada, Montreal’s task marketplace Kutoto launched about 18 months ago, and saw so much demand for home cleaning that it launched Express Cleaning by Kutoto about a year ago.

Cleanify Logo For its part, Cleanify is claiming “double-digit monthly revenue growth.” It focuses on the residential market, but it has also attracted corporate clients like Subway, 1-800-GOT-JUNK, the Royal Bank of Canada, and Telus.

“We are excited to be partnering with Invoke Labs, one of the cornerstones of the rapidly-growing Vancouver tech scene. Their expertise and outstanding talent will help us execute, and capitalize on the huge opportunity we have in front of us ” said CEO Justin Potter.

They’ll graduate from Invoke Labs “when it makes sense for them,” according to the incubator.

“Justin and the Cleanify team really impressed us with their focus and early traction, and they are very well positioned within the growing cleaning services industry” added Tedman.

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