The organizers of 2014 Bud Light Digital Dreams Festival have partnered with a few technology systems innovators located in Canada to create a “one-stop technology platform” for its upcoming EDM (electronic dance music) event. It happens on June 28 – 29 at The Flats at Ontario Place, in Toronto.
GreenCopper is an international startup with offices in Montreal, the US, France and Denmark, and will build the iOS and Android app for the big festival that’s expected to attract a huge crowd in June.
GreenCopper produces fun, intuitive and innovative technologies to boost the experience of music fans while delivering community insights. Its technology can power music discovery, personal schedules, friend-finder and on-site localization and audience metrics for brands. It’s worked with such partners as Pitch Fork Music Festival, NXNE, Pop Montreal, Osheaga and about 150 others in 16 countries.
Greencopper calls itself “the world’s largest provider of innovative technology solutions to music festival organizers,” and has created a unique mobile app that will guide Digital Dreams Festival fans through the entire festival experience: before, during, and after the event.
Bud Light Digital Dreams Festival will combine Greencopper’s app with a cashless payment system with access control and social media RFID technology, developed by another international startup (with an office in Montreal) called Intellitix. They’ll use RFID-enabled admission wristbands to do this.
What’s supposed to result is a “completely new festival experience, eliminating of the need for cash for all onsite event transactions, increasing guest security,” and providing fans the ability to engage with each other.
The Greencopper-made app, meanwhile, will give fans access to lot more cool features, particularly the ability for users to share their experiences via social media without leaving the app. The app’s also features a Soundcoud integration, allowing discovery of participating artists, their music and past performances.
“Electronic Nation has provided us with the perfect forum to showcase our cutting-edge and versatile customized mobile app,” said Greencopper CEO Gwenael Le Bodic. “Never before have Canadian music fans had so many resources at their fingertips. This changes the concert experience entirely. Fans will be immersed in the Digital Dreams experience.”