Montreal-based Spotful partners with Shopify for new video commerce app


Although Spotful launched only three months prior, the Montreal-based startup has scored a major partnership with one of Canada’s hottest companies: Shopify.

Spotful produces a toolset that allows publishers to embed web apps into shareable videos. A chance meeting at the May FounderFuel Demo Day (back when they were known as Spot), led them to collaborate on a new application that allows Shopify merchants to sync their inventory with an online video editor, embedding product info and a shopping cart inside videos with a few clicks.

“We found an immediate fit with the Shopify team and we’re thrilled to be releasing this new application together,” said Spotful CEO Andrew Murray. “Our hope is that by complementing Shopify’s commitment to users with our vision and technical solutions, we’ll enable an unparalleled online shopping experience to both customers and merchants.”

For its part, Shopify seemed just as excited by the ability to further expand the monetization opportunities for its merchants.

“Merchants are always looking for new and innovative ways to sell their products and reach new customers,” Atlee Clark, App Store & Third Party Developer Ecosystem Lead at Shopify, told BetaKit. “Spotful is a great new app that allows our merchants to convert video viewers to sales.”

Of course, the question then becomes, if Spotful is such a great fit, how long until Shopify (or perhaps Kitchener-Waterloo’s Vidyard) makes an acquisition offer?

Douglas Soltys

Douglas Soltys

Douglas Soltys is the Editor-in-Chief of BetaKit and founder of BetaKit Incorporated. He has worked for a few failed companies and written about many more. He spends too much time on the Internet.

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