Moneris launches analytics tool to help businesses measure impact of online advertising

Debit and credit card payment processor Moneris has launched Offlinx, a digital marketing analytics tool that helps businesses measure the impact of online advertising on in-store and online sales.

“The line between digital and physical worlds is blurring, and nowhere is that clearer than in the retail industry,” said Jeff Guthrie, chief sales and marketing officer at Moneris. “Businesses need an accurate way to understand where consumers are interacting with their brand and products, and how customers are spending their money. We now have a tool that can help answer those questions and capture the customer journey from the first click to the final purchase, wherever that takes place.”

Offlinx is powered by a tagging mechanism that anonymously links browsing data to transactions that process through Moneris’ national payment network. The solution uses multi-touch attribution, providing merchants with next-day results on channel sources driving customer purchases in-store and online. The dashboards allow marketers to interact with their data and respond to sales trends with greater agility.

“Moneris is committed to helping businesses make smarter, informed business decisions,” said Malcolm Fowler, the chief product and partnership officer at Moneris. “We take pride in our ability to innovate and develop solutions that can help merchants achieve their goals. With Offlinx, Moneris is the first and only payment services provider in Canada to offer a marketing analytics solution that measures the effectiveness of digital marketing campaigns on both in-store and online sales.”

Moneris clients that sign up for Offlinx embed standard pixel tags to their domains and set up parameter rules. Offlinx users will also receive dedicated technical assistance to help them navigate the platform.