The acquisition has the potential to strengthen Mobify’s offering, as the company uses location-based technology on its platform. Dónde — which boasts clients like Applebees and Pizza Hut — provides relevant offers to consumers based on their location.
“Dónde is essential technology because it finally connects online and offline worlds by focusing on the location of the customer,” said Mobify CEO Igor Faletski. “Retailers and brands can now reach customers through mobile web, apps, social media, and real-time web push notification messaging, with content personalized to locations like the city they are in and where they are in the store, as well as past behaviour and preferences, bar code scans, or even current weather.”
Part of Mobify’s service is to draw customers to physical locations in their area as, according to Mobify, 90 percent of mobile shoppers make purchases in their physical location.
“The ability to serve customers where, when and how they want has become a key differentiator for leading-edge marketers who want to set themselves apart based on a more relevant customer experience, while also learning more about their customers and what they truly want. With our proven location-based technology,” said Anthony Nicalo, CEO of Dónde. “Mobify’s strong position as a comprehensive mobile commerce and engagement platform, and our common mission to delight customers wherever and however they shop, is an ideal fit that is exciting for everyone.”