Michael Serbinis is having a great week. Not only did the founder and CEO of LEAGUE launch his new personal health care startup this week, he participated in the #BetaKitIPO panel before joining Bruce Croxon in an interview on BNN’s The Disruptors.
“Healthcare is really sick care today,” Serbinis began, noting that only 1% of health care funding is spent on prevention. “The crazy thing is that half of all of these diseases are chronic and totally preventable. The current system is on an unsustainable track.”
“Our idea is to focus on that 1%, about prevention and health and wellness, because we think that’s the next trillion dollar market.”
The opportunity looms large for LEAGUE, and so does the challenge, but as Croxon notes, Serbinis has a pedigree rarely found in Canada, having founded two companies with exits totalling almost $900 million. When asked by Croxon about founding world-beating companies in Canada, Serbinis was reflective.
“In the last 15 years that I’ve been doing this, things have gotten dramatically better for building a new tech or really any kind of disruptive company,” he said. “Back then, there were really no VC’s here… Today we’re in a far, far better place.”