MaRS-backed Unata raises $1.2M to fuel U.S. grocery retail growth

Unata iOS

Toronto-based Unata announced today that it has secured $1.2 million in funding. The round was lead by MaRS’ Investment Accelerator Fund (IAN), and the Golden Triangle Angel Network (GTAN).

Unata’s enterprise-ready commerce platform allows retailers to tailor 1-to-1 shopping experiences for their customers. Unata claims that its platform, which interconnects e-commerce, beacon, and loyalty tools, can increase sales per transaction by 6%.

“We are thrilled to receive this new round of funding to accelerate business development efforts and further enhance our cutting-edge technology,” said Chris Bryson, Unata Founder & CEO. “We believe shoppers expect digital retail experiences to be tailored to them at an individual level and we’re excited to enable more brick-and-mortar retailers with the ideal technology to deliver on those shopper expectations and benefit from increased loyalty.”

Unata says it will use the funding to accelerate growth in U.S. markets, where the company is currently deploying new grocery retail implementations. In the past, Unata has found success with major Canadian grocers such as Longo’s and Grocery Gateway.

Douglas Soltys

Douglas Soltys

Douglas Soltys is the Editor-in-Chief of BetaKit and founder of BetaKit Incorporated. He has worked for a few failed companies and written about many more. He spends too much time on the Internet.