Lyft has officially announced its expansion into Toronto by the end of the year, according to the CBC.
The expansion — the company’s first outside the US — was first reported by The Information in September. Lyft currently operates in approximately 300 American cities, including New York City, Los Angeles, St. Louis, and Detroit.
“We’ll begin outreach to drivers today and will have additional information on timing in the coming weeks,” the company said in a news release.
In an interview with The Toronto Star, Lyft president and co-founder John Zimmer said that the company is a more ethical option compared to “our competitor.”
Over the past few months, former Uber employees like Susan J. Fowler have brought stories of a culture of sexual harassment to light, which led to the resignation of several top execs and deep scrutiny of the company. Co-founder Travis Kalanick eventually resigned in June.
“It’s important to give people a choice…In order to provide the best hospitality to the end customer, you need to take best care of the drivers, and that’s something we’ve done for five years,” Zimmer told the Star. “It will be reliable, it will be affordable, but it will also be an experience more focused on the hospitality service.”