LANDR appoints new chairman and CFO to double down on business strategy


LANDR, a platform that allows artists to manage and create music from one platform, announced that Robert Frances has been appointed as the chairman of the board of directors.

LANDR is also bringing on Pierre-Ettiene Simard as the company’s executive vice president, CFO, and an investor.

As the founder of PEAK Financial Group and the former president of the International Chairman of Young Presidents Organization, the company says that Frances has a strong sense of the business community. Having previously worked in the investment sector and as a former professional musician, he is planning to contribute to the development and advancement of LANDR’s strategy.

“As a former musician myself, it’s an honour for me to take on a bigger role at LANDR and to be associated with the team driving the LANDR story toward its big ambition,” said Frances. “Working closely with LANDR’s board of directors, CEO and EVP, and CFO, I intend to be activity involved in all strategic initiatives, such as LANDR’s growth, financing and governance.”

Simard is also joining the company with experience in strategy, corporate finance, and talent management as he previously worked at McKinsey and Company, a consulting firm that advises businesses and institutions across Canada. According to Pilon, Simard will be responsible for managing LANDR’s strategy, financing, reporting, talent management, as well as any legal matters.

“I’m truly excited to join such a talented team of music creators and technology experts. I’m looking forward to helping develop and deliver an ambitious growth plan and build the infrastructure to support LANDR’s growth,” said Simard.


Amira Zubairi

Amira Zubairi is a staff writer and content creator at BetaKit with a strong interest in Canadian startup, business, and legal tech news. In her free time, Amira indulges in baking desserts, working out, and watching legal shows.

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