Toronto-based JUICE Mobile is continuing to expand its operations and announced the opening of a Waterloo office at 51 Breithaupt Street. The company stated the location will focus on building out its “development department” that will be dedicated to rolling out additional features to the company’s mobile platforms/products. While there is no indication to the number of employees JUICE Mobile will add, the goal is to hire “talent from the nearby Waterloo and Wilfred Laurier universities.”
“As part of a hyper-competitive space, we are establishing ourselves in Waterloo in order to attract leading Canadian talent who want to be part of JUICE Mobile’s mission to change the ad tech industry,” said Neil Sweeney, President & CEO of JUICE Mobile. “This new office truly emphasizes our commitment to evolve our mobile platforms and draw the top class talent needed to take us there.”
JUICE Mobile was founded in 2010 as a mobile advertising play, but has grown to offer complete technology services and created the world’s first mobile Programmatic Direct platform called Nectar. JUICE Mobile has offices in New York City, Los Angeles, Toronto, Montreal, Vancouver and now Waterloo.