JUICE Mobile CEO launches Freckle IoT beacon-based ad network

Freckle IoT

Neil Sweeney, CEO of JUICE Mobile, has announced the launch of Freckle IoT, a new stand-alone company building ad tech for the coming generation of connected devices. In a release today, Sweeney stated that Freckle’s beacon network will allow advertisers to connect with consumers in a way that aligns in-store and out-of-store experiences.

“Freckle permits brands to establish and maintain personalized consumer relationships, while allowing advertisers to deliver messages that are measurable,” said Sweeney. “Bringing the brand activation outside of the store to the interested and connected consumer reframes the conversation. Our solution is immensely scalable, both geographically and in its capacity to connect with future devices. Freckle connects all the dots.”

While Freckle will operate as a stand-alone company, it will benefit from an exclusive sales relationship with JUICE Mobile, leveraging the mobile ad tech firm’s established base to accelerate traction. Sweeney said that Freckle is already implementing its beacon solution into billboards and digital screens, and an SDK is on the way to allow mobile publishers to make their applications proximity-enabled. Sweeney was careful to note that the beacon-based ad network is strictly opt-in for mobile consumers.

“Mobile advertising is moving to a world where the phone will activate objects and information around you,” Sweeney said. “Freckle is devising strategies to expand and encompass the greater ‘Internet of Things’ by connecting directly to consumers via next generation devices – both known and unknown. Our beacon network is just the start.”

Douglas Soltys

Douglas Soltys

Douglas Soltys is the Editor-in-Chief of BetaKit and founder of BetaKit Incorporated. He has worked for a few failed companies and written about many more. He spends too much time on the Internet.