Joe Fresh Centre for Fashion Innovation opens applications for second cohort

Starting today, the Joe Fresh Centre for Fashion Innovation is looking for a second cohort of fashion-inspired businesses.

The Centre is looking for 21 businesses working on a product like clothing or an app, a service like CRM or data standardization, or fashion tech like textile innovation or mobile/tablet commerce. The startups will work with academic and business advisors to develop business models, products, and go-to-market strategies with access to equipment and dedicated working space for 18 months.

During the term, which starts on May 2, 2016 and runs until October 30, 2017, the businesses also have the opportunity to receive up to $50,000 in startup funding. They’re also automatically eligible for up to $5,000 in marketing and promotion expenses, and should founders exemplify strong product-market fit, they’ll also have the chance to have their product showcased on JoeFresh.com.

Applications from Canadian residents (except from Quebec) are due by February 26, and entrepreneurs applying should have a Canadian business registration number and a business plan or prototype for the business or idea. They must submit personal and professional references that will be evaluated by experts like Mario Grauso, president of Joe Fresh, and Valerie Fox, co-founder at the DMZ.