IntelliSports raises $2.5 million for gamified fitness app PlayFitt

exercise (PlayFitt)
New York Jets’ guard bets on Montréal-made fitness video game.

Montréal-based IntelliSports has raised $2.5 million CAD in seed funding for PlayFitt, its gamified fitness app. The investment round, which was all equity, closed on May 16.

The financing was led by Anges Québec, with participation from New York Jets’ guard and Canadian athlete Laurent Duvernay-Tardif, Vrvana founder Bertrand Nepveu, Imagineactive.org founder Charles Bombardier, investor group IC Excellent Ventures Inc., and other angel investors.

The latest investment has helped IntelliSports with hiring talent for PlayFitt.

A spokesperson for IntelliSports declined to disclose the company’s total funding to date. Per Crunchbase, the company has secured over $6 million in financing to date, including a $1.4 million seed round, and $2.9 million in debt from the Government of Québec.

Founded in 2016 by Jonathan Guillemette (CEO) and John Morris (CFO), IntelliSports develops gaming technology using artificial intelligence (AI) and sports analytics. The company currently has two offerings: PlayFitt, as well as Klutch Curling, a software-based platform that can track curling stones through its mobile app.

IntelliSports launched PlayFitt in 2019, and since its debut, the company claims that it has acquired around 214,000 users. Using gamification and machine learning, PlayFitt is a body neutral movement platform that tracks individual reps for each user’s exercise.

According to Guillemette, the latest investment has helped IntelliSports with hiring talent for PlayFitt. The company’s newest additions include Justin Evans (former Landr co-founder and COO), as well as Elizabeth Wasserman (former Mate1.com co-founder and CEO).

“We are excited to take this big step forward, increase the awareness of PlayFitt and motivate people to move everyday,” he added.

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Prior to becoming a startup founder, Guillemette was a physics professor at Cegep John Abbott College for four years. As part of a grant from the Québec government, he was also a researcher at Dawson College for the Supporting Active Learning and Technological Innovations in Science (SALTISE) initiative.

Morris had been a CFO for a number of North American tech companies for over a decade. He first started as director of business operations and planning at Nortel in 2007, then was promoted to CFO two years later. Since then, he has also served as the CFO for Texas-based GENBAND (now Ribbon Communications), and Montréal companies Averna, Optosecurity, and Landr Audio.

Featured image from PlayFitt’s website.

Charlize Alcaraz

Charlize Alcaraz

Charlize Alcaraz is a journalism student at Ryerson University and a staff writer for BetaKit. Follow her on Twitter @charlizealcaraz

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