Hubba closes $11 million Series A with lofty intentions

Hubba

The Globe and Mail is reporting that Hubba has closed an $11 million Series A round, led by Real Ventures and Kensington Venture Fund.

The Toronto-based company provides a product information platform for brands, distributors, vendors and retailers to manage and share product information like product descriptions, reviews, images, videos and marketing assets, all in one place. At the close of its $3.1 million seed round in December, Hubba served just over 1,000 companies; today, that number has increased to 10,000 brands and retailers, including major names like Anheuser-Busch and Unilever.

Speaking with the Globe, Hubba COO Howard Lis indicated that the company will look to continue its aggressive fundraising and growth, with an eye towards another round by spring of 2017.

“We’re not going to be another $50-million takeout of a Canadian software company,” Lis said. “We’re here to build a global dominant company… This is not a quick flip. We have very big aspirations.”

Lis also said that Hubba has an eye towards eventually going public.

Douglas Soltys

Douglas Soltys

Douglas Soltys is the Editor-in-Chief of BetaKit and founder of BetaKit Incorporated. He has worked for a few failed companies and written about many more. He spends too much time on the Internet.