How Gymtrack scored a 500 Startups invite from Dave McClure


Ottawa has a notorious reputation as a “hard place to start a startup” but once you sit down with Lee Silverstone, co-founder of Gymtrack, you may change your mind. Lee’s company helps gyms and gym-goers track their fitness progress while lifting weights. Their approach involves hardware that attaches to the machines themselves and then synced to a wearable device (you can learn a little more about them in this recent article on BetaKit).

The focus of this short clip is how this little-known company managed to score a personal invitation to 500 Startups from Dave McClure himself (while at Startup Fest in Montreal), and how that changed their business plan in a huge way. The results? Raising $2.5 million in a seed funding and transitioning from hoping to be a $1 million company to aiming to be a $1 billion company in Ottawa.

Watch the full interview on


Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile.

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