Home maintenance startup Setter raises $10 million

Toronto-based home maintenance service Setter has announced that it’s raised $10 million in Series A funding, co-led by Sequoia Capital and NFX with participation from Hustle Fund.

Setter’s platform allows homeowners to chat with home maintenance experts; homeowners can send photos of the issue they face, and receive a quote.

“We created Setter to help busy homeowners enjoy their homes and worry less about the logistics of home maintenance,” said Guillaume Laliberté, the co-founder and CEO of Setter. “Our mission is to create a home maintenance experience that is so convenient and reliable that it becomes invisible. We are thrilled for this next chapter as we expand into the San Francisco Bay Area with the support of Sequoia, NFX and Hustle Fund on this journey.”

This brings the company’s total funding to $12 million following a $2 million seed round from Sequoia Capital, Hustle Fund, and Avichal Garg last year.

Jess Lee, partner at Sequoia, will join the Setter board of directors. Pete Flint, managing partner at NFX and founder of Trulia, will serve on the board in an advisory capacity. Setter also announced that it is now available to homeowners in the San Francisco Bay Area, adding to the current availability in Toronto.

“Homeownership is both a joy and a burden. Maintaining a home can be time-consuming, frustrating and overwhelming,” said Lee. “Home maintenance is a $700 billion market ripe for change, and Setter has built a delightful, seamless experience for homeowners that removes the hassle and gives you your time back. We’re excited to help introduce Setter to the rest of North America.”

“In home maintenance, consumers often find themselves dealing with inconsistent service, variable pricing, multiple points of contact, and outdated businesses,” said Pete Flint, managing partner at NFX and founder of Trulia. “Compared to other consumer service industries, the home maintenance industry feels increasingly out of date. Consumers are frustrated, and they deserve better. We believe Setter is the right team and product to transform home maintenance, delivering customers with the experience they want, need, and expect.”