Halifax-based SalesRight receives $250,000 in pre-seed funding

Halifax-based ​SalesRight, ​a cloud-based platform that helps B2B sales teams to create custom, interactive pricing guides, has raised $250,000 in a pre-seed round led by pre-seed venture capital fund, ​Concrete Ventures​.

“It’s an incredibly exciting time for the Halifax startup technology community.”
-SalesRight CEO

SalesRight said the new funding will allow the company to expand its team in order to accelerate growth. Some of the startups earliest customers already include B2B SaaS organizations spanning Canada and the United States.

“This is our opportunity to start making real headway with the way B2B SaaS companies around the world approach pricing,” said SalesRight CEO and co-founder, Bill Wilson of the raise. “We’re extremely excited to have Patrick’s [partner at Concrete Ventures] support, and with this funding, we can go heads down on executing our mission. I’m proud of the team we’ve built thus far and I believe this product can have a major positive impact on the B2B SaaS industry.”

SalesRight was founded in 2018 by Wilson and his co-founders, Taylor Bond and Greg Toner, to streamline B2B SaaS pricing, give prospects more transparency, and provide real-time analytics to allow businesses to save time and close more deals.

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“Pricing is one of the biggest levers that can boost the underlying economics of a business. Yet, executives often have little to no insights on how their pricing impacts their overall business,” said Patrick Hankinson, partner at Concrete Ventures. “Nobody’s tackling this problem the way SalesRight is, and that’s where I see the opportunity. With the experience, Bill and his co-founders bring to the table, I’m excited to be a part of this.”

SalesRight is a resident company at Volta, an innovation hub for Atlantic Canada-based companies. Volta recently announced its Ecosystem Impact Awards, which are set to take place in June. The awards will recognize the leaders and supporters in Atlantic Canada’s startup ecosystem.

“Volta offers our team both mentorship and community,” Wilson said. “It’s an incredibly exciting time for the Halifax startup technology community and we are humbled to be a part of it.”

Image courtesy SalesRight via Twitter

Isabelle Kirkwood

Isabelle Kirkwood

Writer, globetrotter, drone pilot & David Attenborough enthusiast