Half of Canadians Will Watch the Olympics From Their Smartphones

With Canada sitting a nice second place position in the medal count at Sochi 2014, all is well for the millions of Canadian faithful tracking the Olympic’s every moment.

And interestingly, Canadians aren’t just using their television to watch the games. New data from International Data Corp. Canada (IDC Canada) wanted to understand how smartphone users have been tracking the 2014 Sochi Winter Olympics.

They found that 49 percent of Canadians planned on watching the Olympics from their smartphones, while 27 percent will use a tablet. A huge number, 89 percent, said they’d watch the games at some point.

“While athletes are showing their mobility over snow and ice in Sochi, Canadian winter sports fans are turning to mobile devices to keep up with the excitement half a world away,” said IDC Canada’s Tony Olvet. “Getting instant access to results and sharing in the medal celebrations is a way for many Canadians to enjoy the games during this especially cold winter at home.”

With their smartphones, Canadians are accessing Olympic coverage in different ways. 78 percent plan to use their smartphone to get quick event updates, 19 pecent plan to use it to watch highlight packages, 14 pecent plan to use it to watch live events and 11 percent plan to use it as a second screen to get additional info while watching on TV or the internet.

Meanwhile, over 100,000 people have already downloaded the CBC Sochi Winter Olympics app.

The survey was conducted with 441 respondents, and IDC Canada sees the winter Olympic Games as an event which “will prompt many Canadian smartphone users to find new ways to interact with their device.”

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