Hack To Start Ep.157: Adii Pienaar, founder of Conversio

Hack to Start

Adii Pienaar is the founder of Conversio, an all-in one marketing dashboard.

Pienaar is based in Cape Town, South Africa and previously co-founded WooThemes — an ecommerce platform for WordPress — which bootstrapped their way to over 150,000 customers.

Today, Pienaar is continuing to help ecommerce entrepreneurs worldwide build stronger businesses through his latest startup Conversio, a dashboard meant to help you sell more.

Pienaar joins us to share his story, how he started his career in entrepreneurship, what it was like transitioning wordpress templates into a full ecommerce platform, what it was like bootstrapping a company, how he’s approached building his latest company Conversio, and much more!

Hack To Start is a weekly podcast focused on interesting people and the innovative ways they achieve success hosted by @FrancoVarriano and @TylerCopeland.